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Our Story And Journey

India is a land of rich heritage and vibrant culture

It was Vasco da Gama who opened  Indian Soil to the world in 1498.

Yet, even after 500 years, our exploration of India remains incomplete 

 

 

The vast heritage and culture of India remain a magical experience, and we continue to gaze upon it with awe with every passing year

Every State of India boasts a rich tapestry of art and culture, reflecting its unique history, traditions, and heritage.

NichePlus has taken a humble dwelve into the Arts of India, Starting with Kerala.


Kerala, India, is renowned for its rich and diverse art and cultural heritage

The most important traditional art forms of Kerala are Kathakali, Kalaripayattu,Mayilpeeli Thookkam, Koodiyattam, Theyyam, Mohiniyattam, Thullal, Padayani, Pulikali, Thiruvathirakali, Chakyarkoothu,Chavittunadakam, etc.


What better way to showcase our art and culture than through our costumes?

Festivals provide the perfect platform for such expression

Welcome to our FESTIVE SHIRTS !!!


 

The Journey    



We have selected a few art forms and themes from the Onam Festival of Kerala and handcrafted each design with meticulous attention to detail


We know cotton is the most comfortable fabric preferred worldwide.

 

Our next goal was to select the softest cotton available, ensuring best comfort and quality

 

Our search ended with Giza Cotton. Giza Cotton has long, strong fibers that make it softer, more durable, and more luxurious than other types of cotton. Hand-harvested to preserve the integrity of the fibers, it then undergoes a mercerization process that imparts a soft, silky feel and a lustrous sheen

 

Hence, we selected Giza Cotton as our base fabric, onto which the handcrafted Kerala-themed motifs and artwork have been embroidered or printed.

 

There is no better place than Kuthampally ( 50 km northeast of Thrissur), Kerala for the best cotton

Some of the fabrics were chosen from Kuthampally for their good feel and multicolor designs

For trendy casual wear that’s budget-friendly, we also selected linen blends.

 

Each design on our shirts has been meticulously researched, thoughtfully studied, and crafted by professional designersama

 

We invite you to have a look at our Handcrafted Onam Designs 2024

 

Support us, promote our designs, and help share Indian art and culture with the world

Note : Every shirt in our collection can be customized with different colors, patterns, designs, and sizes according to our catalog.

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